This actually has a big impact on the quality of your search results. It’s simple really, it’s all about how you type your searches And, Or, Not, use of parenthesis and, quotes. Just avoid trusting the job filter blindly, that would be your next rookie mistake, the reason being some people simply don’t update their profiles regularly or correctly, and you want to make sure you target active and current job titles. You also have the ability to exclude specific titles you definitely do not want to bring up, alternatively include those you certainly do want to include. So if you are after exactly the search term “Head of Sales” and want to filter out all the “Sales Director” or “VP of Sales”, pay attention to this when conducting your search. Opting for the suggested title will also present you with results of people that in some way relate to that job title, but don’t necessarily hold it themselves. Basically - you only need the job title, you won’t need the function, too.Īn important thing to note is that typing the job title yourself, and choosing the suggestions LinkedIn presents you with, do not give the same results. A warning for an easily made rookie mistake don’t use the “Function” filter, this is because the LinkedIn algorithm assumes, and thus sometimes assumes incorrectly. You can look for specific companies, current or past, employee numbers, type of company ( privately held, non-for-profit etc) headquarters, geographical location, and job roles. You can view what they post, see what content they’ve shared, and follow what they comment on directly through Sales Nav, comment on content they post, a great way to break the ice with your prospects. There’s a functionality to track lead activities on LinkedIn as well, this means you can actually follow what the lead prospects you’ve saved in your list, post or do on LinkedIn. More importantly, you can use the 50 InMails you get included with your Sales Navigator subscription monthly, to directly message your leads without having to send a connection request first. You’re able to add notes on the leads, research company pages they’re connected to and send connection requests, straight from your Sales Navigator. You can also choose leads where you want to go deeper with your efforts, by adding certain filters that let you see if they’ve recently changed their job title, or posted on LinkedIn, or if you have shared experiences like schools or companies. To sum it up: Saved searches help you out your lead generation on autopilot. This means you can save the list you’ve created with your search criteria, and let Sales Navigator notify you of new leads regularly that match your ideal customer profile. You can set highly specific searches for like: “Head of Sales” in a ’Startup” the “San Francisco Bay Area” and your Sales Navigator will keep notifying you when a new person of that description is added to LinkedIn. Save your searches to automate lead generation When using LinkedIn Sales Navigator there are several filters available that allow you to filter down on specific search criteria, such as geographic area, work titles, company size and industry - among many others. There are many different filters that can be applied to your search for leads or opportunities, we’ll discuss how they can be used. Ultimately, this tool offers a streamlined approach to lead generation that can help sales teams accelerate their efforts and boost their chances of success. By leveraging Sales Navigator, sales reps can create custom lead lists and gain insights into their target audience to facilitate more effective engagement. It boasts advanced search and filtering features, empowering users to identify and engage with potential prospects on LinkedIn with greater ease. LinkedIn Sales Navigator is an effective lead-generation solution that caters to the needs of sales professionals.
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